---
title: "Blob Storage"
description: "Optimize unstructured data storage with Azure Blob. Serve media, store files, or stream content effortlessly. (Gitana 4.0)"
product: "Gitana"
version: "4.0"
url: "/documentation/gitana/4.0/engine/integrations/azure/blob-storage"
---

![microsoft-azure-logo.png](/documentation/gitana/4.0/engine/integrations/azure/blob-storage/microsoft-azure-logo.png)

# Azure Blob Storage

Azure Blob storage is Microsoft's object storage solution for the cloud. Blob storage is optimized for storing massive amounts of unstructured data.

Blob storage is designed for:

- Serving images or documents directly to a browser.
- Storing files for distributed access.
- Streaming video and audio.

It can also be used to act as an origin for files hosted on Azure CDN.

Cloud CMS supports Azure Blob Storage in two ways:

- Azure Deployment Handler
- Azure Binary Storage Provider

## Azure Blob Storage Deployment Handler

The [Azure Blob Storage Deployment Handler](/documentation/gitana/4.0/engine/deployment/deployment-handlers/azure_blob.md) lets you deploy content from Cloud CMS to Azure Blob Storage containers. In this way, editorial users can push content to Azure and Azure CDN with the touch of a button.

For more information on this, please check out the [Azure Blob Storage Deployment Handler documentation](/documentation/gitana/4.0/engine/deployment/deployment-handlers/azure_blob.md).

## Azure Blob Binary Storage Provider

You can additionally configure Cloud CMS to use Azure Blob Storage as a backing store for all binary content received through the API. For information on this, please check out our formal Docker documentation on setting up binary storage providers for [Azure Blob Storage](/documentation/gitana/4.0/self-managed/containers/api-server.md#azure-blob-binary-storage-provider).