---
title: "Content Engine"
description: "Boost your content strategy with Gitana's high-performance, scalable engine, making publishing seamless and fast. (Gitana 4.0)"
product: "Gitana"
version: "4.0"
url: "/documentation/gitana/4.0/engine/overview"
---

# Content Engine

The Gitana Content Engine provides the high-performance and highly-secure foundation services that protect and multiply the value of your content. It delivers high-quality functionality and Enterprise features -- wrapping them around your content to automatically empower your team. The result is higher quality content and faster time to market with scheduled and continuous publishing to your live customer-facing applications.

The philosophy is simple. _Build Once, Publish Everywhere_.

## Enterprise Scale

Gitana offers unparalleled Enterprise-grade features without enterprise cost.

The platform was built from the ground up on cloud-optimized, [Kubernetes](/documentation/gitana/4.0/self-managed/kubernetes/overview.md) container-based technologies to scale out for the enterprise. Multiply out the value of your content across diverse channels, websites, applications and other custom touch points.

It begins with [content modeling](/documentation/gitana/4.0/engine/content-models/overview.md) -- Gitana runs on top of a graph content structure that enables your teams to capture and leverage complex, relational content structures with deeply-nested properties, relational heuristics and behaviors that propagate along the graph.

[Content models](/documentation/gitana/4.0/engine/content-models/overview.md) are rich and hierarchical while additionally allowing for [aspect-oriented injection](/documentation/gitana/4.0/engine/aspects/overview.md) at both the type and instance level. A rich [transfer](/documentation/gitana/4.0/engine/transfer/overview.md) system lets you copy, replicate and [publish](/documentation/gitana/4.0/engine/publishing/overview.md) content in and out of the system ensuring that all of your assets (both structured and unstructured content) are included.

## Easy to Use

[Editorial forms](/documentation/gitana/4.0/forms/api/forms.md) make it easy for content workers to get things done.  
[Forms](/documentation/gitana/4.0/forms/api/forms.md) offer an intuitive and easy way for editors to make changes, get them approved and publish them at the click of a button. There is no need to understand the internals of the content model. You just click and go and let the magic happen.

Behind the scenes, the platform executes the business logic that has been wired up as part of the content lifecycle, its [policies](/documentation/gitana/4.0/engine/behaviors/policies.md) and its [workflow](/documentation/gitana/4.0/engine/publishing/workflow.md).

All of this works to keep your data consistent and clean. [Rules](/documentation/gitana/4.0/engine/behaviors/rules.md) and [behaviors](/documentation/gitana/4.0/engine/content-models/behaviors.md) run automatically, in the background, when your editors click Save. Or Publish. Or Delete.

## Capture Everything

Nothing is ever lost. Gitana captures every change with a Copy-On-Write approach that preserves a full history for all time. [Branches](/documentation/gitana/4.0/engine/branches/branches.md) allow editors to work concurrently without stepping on each other's toes. Instead, they can cherry-pick from the best ideas to compose the final result.

## Automate

AI automation plays an increasing and important role. Our Sidekick AI Agents work alongside your team to introspect your content, answer questions and perform time-consuming, repetitive tasks on your behalf. This lets your editorial team focus on the work that matters most.

## Faster Time to Market

Most importantly, it speeds your time to market. Whether you need to perform a scheduled release or push out an immediate hot fix, Gitana ensures that your changes are approved and go live. On Time. Every Time.

Get your ideas out in front of your customers more quickly for better engagement and better conversions.

> **Important:** You can run Gitana either as a [SaaS-hosted subscription](/pricing/hosted.html "SaaS-hosted subscription") or [on-premise](/pricing/self-managed.html "on-premise")!
> 
> With a Saas-hosted account, you simply log in to get your work done. We handle upgrades, backup and up-time.
> 
> With an on-premise account, you run the container images yourself.